Evaluation of Baby Friendly Hospital Initiative: Comparing Clients’ and Providers’ Perspective
DOI:
https://doi.org/10.59058/jaimc.22.4.3Keywords:
BFHI, WHO, Baby friendly hospitals, clients, providersAbstract
Background: By creating supportive hospital environments, WHO and UNICEF's Baby-Friendly Hospital Initiative (BFHI) encourages breastfeeding. By contrasting the viewpoints of patients (mothers and families) and medical staff in baby-friendly hospitals, this study assesses the efficacy of BFHI and pinpoints its advantages and disadvantages in promoting breastfeeding and maternal health.
Objective: The purpose of this study is to compare how customers and providers see the BFHI initiative and assess hospital BFHI practices.
Methods: Five postpartum wards from five tertiary hospitals in Lahore were randomly chosen for a cross-sectional study. With comorbidity excluded, 413 multiparous females in the postoperative obstetric ward were included in the study. Over the course of eight visits, 10 customers and 75 providers were randomly chosen from each ward. A Likert scale (1–4) was used in the structured questionnaire used to collect the data, and scores more than 3 were deemed satisfactory. For the analysis, SPSS 23 was utilized.
Results: With 100% agreement on six out of ten questions and 98.7% on four, providers demonstrated a high level of satisfaction. Significant results were indicated by the p-value of less than 0.001. Client satisfaction varied greatly, with a low of 8.2% agreeing to avoid artificial teats and a maximum of 88.6% agreeing to exclusive breastfeeding support.
Conclusion: BFHI was viewed well by both clients and providers, with clients reporting satisfaction ranging from 8.2% to 88.6% and providers indicating 98.7–100% satisfaction. It is advised that both populations receive more health education.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Dr Fizza Anwar, Dr Qurrat ul Ain Naqvi, Dr Muhammad Faheem Anwer, Dr Asma Kanwal, Dr Navida Manzoor, Dr Muhammad Fayyaz Atif, Dr Ayesha Humayun (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- Non-Commercial — You may not use the material for commercial purposes .
- No-Derivatives — If you remix, transform, or build upon the material, you may not distribute the modified material.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
